West Broadway Business and Area Coalition
The West Broadway Business and Area Coalitionâ€™s (WBC) mission is to create an inviting, distinctive, and vital West Broadway Corridor that will transform North Minneapolis into a thriving economic community. To create this livable community for all, we build capacity of Northside residents, entrepreneurs, and businesses while implementing a campaign to positively emphasize the Northsideâ€™s cultural assets, entrepreneurs, and distinctive amenities.
The primary goals of the WBC include:
â€¢ Strengthening and building the capacity of local businesses and entrepreneurs.
â€¢ Increasing safety, livability, vitality, vibrancy, and functionality of the corridor.
â€¢ Increasing social capital, community awareness, ownership, and voice on relevant economic and community development issues.
â€¢ Working to eliminate or change unreasonable regional and local policies and regulations that decrease opportunities for entrepreneurs and small business owners.
â€¢ Cultivating and highlighting community cultural assets.
The WBC has several key programs and initiatives intended to address Coalition goals. These include:
â€¢ Greater North Minneapolis marketing campaign: campaign will grow the local economy in North Minneapolis by strengthening connections in the following areas: B2B - Business to Business (including non-profits and institutions), Local & Metro-wide Exposure for Micro-Entrepreneurs, Reach Average Customers (within and outside the neighborhood)
â€¢ FaÃ§ade Improvement Program: The WBC FaÃ§ade Improvement Program provides matching grants to area businesses and/or property owners in order to improve the appearance of the neighborhood and bring art to the corridor.
â€¢ FLOW Northside Arts Crawl: FLOW is an annual art crawl on West Broadway Avenue. FLOW is self-guided art crawl is to shine a light on the Northside Community through the arts. The event is programmed annually with over 100 visual and performing artists to highlight the great creativity of Northsiders for residents and visitors alike.
â€¢ West Broadway Farmers Market: Started in 2011, the West Broadway Farmers Market is a weekly market that serves North Minneapolis. The market is programmed with a variety of food and art vendors, community organizations, and entertainment (art/cultural activities, music, cooking demonstrations, etc).
â€¢ Web and Social Media Promotion Program: Provides an opportunity for Northside Businesses to have a webpage. WBC also provides one to one training for business owners to learn how to use social media sites.
â€¢ Retail Recruitment: WBC works with a group of partners to fill vacant storefronts by recruiting new businesses to the corridor.
â€¢ Business Networking Events: The WBC holds business networking events featuring topics of interest to businesses.
â€¢ Safety and Security: The WBC uses a comprehensive approach to safety to eliminate real and perceived neighborhood safety concerns and issues.
â€¢ Business Assistance: WBC offers Northside businesses assistance in locating business development tools and resources, assistance with zoning, licensing and regulatory issues.
â€¢ Beautification Activities: Graffiti Removal and Clean-up Events
â€¢ BID Research: WBC is part of the Great Cities Collaborative. A partnership between Lake Street Council, Northeast CDC, SPARC, and University United to create a model for Business Improvement Districts in St. Paul and Minneapolis.
â€¢ Tornado Recovery Assistance: WBC has been instrumental in helping businesses find resources to reopen after the tornado.
What new functionality we are looking for
The WBC would like to create a new, mobile-compatible website that serves as a visitor and residentâ€™s guide to North Minneapolis.
The North Minneapolis website will:
â€¢ Increase navigability and project the image of a unified, connected North Minneapolis
â€¢ combine a business directory, neighborhood resources and institutions, public art, events, area guide, area map, community calendar, local employment opportunities, etc.
â€¢ allow for user-generated content, perhaps through a blog monitored by the WBC; for example, a resident could enter a historic photo, a new art installation, or review a restaurant.
â€¢ use Google maps to direct users to a specific destination chosen by topic
â€¢ be an exciting tool to help people participate in the FLOW Northside Arts Crawl and other community events.
The WBC is currently working on a Greater North Minneapolis marketing campaign with the following goals:
-Increase local & metro-wide exposure for micro-entrepreneurs
-Increase business visibility to customers within neighborhood, residents and employees
-Increase business visibility to customers outside neighborhood
-Attract new businesses to locate on West Broadway and in North Minneapolis
-Unify the North Minneapolis business community
The website would be a key part of the campaign, as the campaign always loops back to a comprehensive website that celebrates the Northside's businesses and presents the area as an inviting destination rich in history, art and amenities.
Though the website will be managed by the WBC, it will not be branded as an organizational website and the focus will be North Minneapolis as a whole.
How the new functionality will help
The WBCâ€™s core mission is to transform North Minneapolis into a thriving economic community. A website made at the high professional caliber of Nerdery staff will help us:
1. inform the public about the cultural, commercial and leisure offerings of the North Minneapolis community
2. help visitors and community members better navigate North Minneapolis, therefore facilitating healthy commerce, development and community building
3. Increase navigability and project the image of a unified, connected North Minneapolis
How our organization will use the technology
Who will use the technology
38 Messages from Supporters