1. Reaching Out to Seniors and Their People.
Our current website is functional and we are grateful for the volunteer who put it together. It has most of the nuts and bolts we need, but not much of the visual interest or intuitive organization of a professional website. Seniors are increasingly internet-savvy, especially the younger senior population and aging boomers. With a redesigned website, we will be able to increase our visibility in our South Minneapolis community to reach out not just to seniors, but also to their friends, neighbors, adult children, and grandchildren (near and far) who look to our website to find support for their own senior parents, friends, and neighbors. We have a lot of activities scheduled, so a better-organized website will highlight whatâ€™s going on right now and in the near future. Although we have a newsletter (which is expensive to print so we can only put it out 3 times a year now), we need an appealing and easy-to-use website that can eventually supplant the newsletter as a source of news, information, photos, updates, and contact info. Although it took us a while, weâ€™ve recently started a Facebook page. We want to use Facebook to drive people to our website, and use our website to expand our reach on Facebook.
2. Reaching Out to Donors and Volunteers.
As weâ€™ve become increasingly crunched on the funding front, our website also needs to appeal to potential donors as well as volunteers. Since weâ€™re a small nonprofit, weâ€™re always on the edge financially since we rely on donations and grant funding. We need a website that appeals to donors and can help solicit donations of money and time. Itâ€™s amazing how often we as friends and neighbors live near seniors and we donâ€™t realize how some little things can help so much, so we want a website that appeals to those who want to volunteer their time and services to the seniors in this community.
3. Providing a Hub for Non-NHS Resources.
We also envision a website that acts as a referral hub for services that are beyond the scope of NHS. We want to position ourselves clearly within a whole array of helping organizations for seniors and work with those organizations to reach out to those who need our help.